Prime Cut Productions

 

A BIT OF BACKGROUND

Established in 1992, Prime Cut Productions is an Independent Theatre Producing Organisation based in Belfast and is one of Northern Ireland’s most critically acclaimed arts organisations. Prime Cut has produced over 60 highly acclaimed Northern Irish and Irish Premieres of the best of International Theatre showcasing the work of Northern Irish Theatre Artists.  The company currently produces two to three full-scale productions per year, at least one of which tours throughout the island of Ireland, UK and internationally, complemented by a programme of ancillary activities. Since 2013 our theatre productions and co-productions have toured and played to audiences across the island of Ireland, UK, Europe, Australia and the US winning 20 international awards along the way including The Beauty Queen of Leenane (Winner of the UK Theatre Best Play Revival 2023 and Lie Low (Winner of Best Theatre Script 2023 Irish Writers Guild Awards and Best Performer 2022: Dublin Fringe), currently playing at The Royal Court, London.

 

We deliver under three main strands: CREATE, INNOVATE and PARTICIPATE.

CREATE: Producing critically acclaimed award-winning theatre and dance from Northern Ireland for an international audience.

INNOVATE: Driving the development of Northern Irish Performing Artists by providing the finest professional training, mentorships and opportunities.

PARTICIPATE: Providing a creative resource promoting autonomy and artistic self-expression for communities across Northern Ireland with trust and collaboration at its heart.

WORLD PREMIERE OF AURORA

In October-November 2024 Prime Cut Productions will present the World Premiere of Aurora, by critically acclaimed playwright Dominic Montague Downstairs at the MAC as part of Belfast International Arts Festival, with further performances at An Grianan Theatre, Letterkenny and Project Arts Centre, Dublin to anticipated audiences of over 5000 in its initial run.

Aurora is an ambitious, destination theatre production, featuring a cast and creative team of some of Northern Ireland’s finest artists and showcasing an innovative collaboration with Ulster University’s Games and Animation Dept. Fusing digital and gaming technology with live large-scale theatre this vital new work explores our relationship with our environment, and humanity’s compulsion to monetise this. The design aspects of the play are envisaged as completely sustainable and environmentally friendly as well as being technologically advanced and innovative, drawing audiences from across Belfast and far beyond. This is a show for people of all ages, especially those interested in climate change, environmentalism, new writing, animation and comedy drama.

Any marketing/engagement activity that utilises print materials to be handed out (flyers, etc) will be made from recycled, biodegradable, materials that have wild seeds embedded within them. We will ask audiences to take a flyer, book a ticket, bury this leaflet and watch nature take over.

PARTNERSHIP DETAILS

We are seeking corporate sponsorship and partners to make this happen. We want to work with partners who are interested in innovation, environmentalism and how digital and live projects can work together. Sponsorship will go directly to the making of the production and the creation of a tailored outreach project that we will design in collaboration with you. As our partner, your branding will be placed prominently across all our marketing collateral, ensuring visibility across the island of Ireland and beyond as well as a wide range of other benefits including:

- Complimentary tickets to a special sponsor’s night performance of Aurora.

- Prominent Branding across all marketing materials including the Production Programme and published Script

- A bespoke lighting design and/or AV installation for a specific event at your venue.

- A specially tailored series of workshops for your organisation designed in collaboration with you. This could be in team-building, public presentation or any particular area you feel your team might benefit from.

- Acknowledgement and publicity across all media coverage.

- Partnership in the delivery of a Northern Ireland wide schools outreach programme exploring environmental sustainability where your brand will prominently feature.

- Partnership in the delivery of a Northern Ireland wide schools outreach programme exploring the application of digital technology in live art productions where your brand will prominently feature.

We place value and worth on all sponsorships that you might wish to support Aurora with. We would love you to get in touch with us so that we could explore ways for you to be part of Aurora and what we might achieve together.

 

To find out more about this creative partnership opportunity, or to discuss other ways we can support your business contact Head of Business, Maeve McKervey at m.mckervey@artsandbusinessni.org.uk or info@artsandbusinessni.org.uk